About Us

Family is the core of our business.

At Southern Grace we believe the South is a way of life, not a destination on the map. For over a decade we’ve embraced the hearts of our founders, Rosie & Ashi. These two sisters have made it their mission to share the values, beliefs and stories of strong Southern women to give every woman an opportunity to look and feel her best. Our family of brands represents passion, strength, love, and a touch of sass, just like the women that wear them. 

Southern Grace is an apparel & accessories company that caters to women who seek graceful fashion in their everyday lives. We are dedicated to providing creative and quality products, designed in-house and delivered to you at an affordable price.

Pictured above: Founders and Sisters, Ashi Mitha (left) and Rosie Jinnah (right)